6 Unmissable Digital Signage Tips

If you are looking to add digital signage to your business, it is important to use it in the right way to maximise the impact that it can have. That is why we have put together some top tips to help you make the best use of your digital signage.

1. Content creation

The key to success with any digital signage relates directly to the content that you display on it. Your imagery and videos need to stand out and appeal to the right audience, using colour and compelling content. This is what will catch the eye of your potential customers and can convince them to walk into your business and spend money with you, so your content needs to be of the highest quality possible.

If you are not confident in creating your own content, then try talking to our dedicated content creation team. We can provide bespoke imagery designed to fit in with your brand and your goals to make sure that you stand out for all the right reasons.

2. Placement

You need to think carefully about where your digital signage will be located. It could form part of a window display to draw people in, or a digital A-board could sit inside a main entrance to direct people or provide more information. Digital signage can be suitable for indoor and outdoor use, so it is important to give some thought to the locations where it is likely to be most effective.

3. Know your goals

When using digital signage, it is important to know what your goals are. Decide whether you want to bring new people inside, promote offers or collect information. Once you know what you want to achieve, it can be much easier to build a campaign. How you measure the performance of your digital signage is also important. Were your campaigns successful? Finding a digital signage management system to go alongside your marketing efforts will provide clarity on what you need to improve on to help increase sales or footfall.

4. Clear messaging

The message you put across with your digital signage is especially important. It needs to be clear what you want from the people who see it. Think about whether you want them to come in and browse? Do you want to tempt them with something specific? Are you trying to gather information? If your message is clear, your campaign will be more successful.

5. Have a plan

Use the information that you have from previous campaigns to build a strategy that includes your digital signage. Think about who you want to appeal to and what they are most likely to respond to use your signage effectively.

6. Choose TNF Digital Signage

Working with a digital signage provider that can offer a comprehensive service will make your digital signage more successful. At TNF Digital Signage, we offer some of the best technology on the market, a professional fitting service and bespoke content creation to ensure your digital signage works for you.