Digital signage is not only popular, but it is also one of the most powerful tools in the marketing plans of many retail businesses. As it is not only incredibly visible but can also be changed and updated within a flash, it allows many retail businesses to have the control and creativity that they have long strived for when it comes to promoting what they offer.
Where we once might have relied on printed posters, chalk boards and neon signs, the retail industry is moving further and further in the direction of digital signage instead.
The move away from traditional signage to the digital one has been most striking in the retail industry, with 94% of retailers now saying that they use it or have used it in the past.
Whilst 40% of retailers say that it is an essential part of the in-store experience for the customer, another 40% also cite it as being important for specific purposes, whilst 20% believe that digital signage will help them to stand out from their competitors in an increasingly busy marketplace.
Digital signage has come a long way, and after being valued globally at
$18.7 billion in 2020, the market is now predicted to be worth in the region of
$26.1 billion by 2028.
Digital signage tends to be more eye-catching than more traditional promotional methods, and this is largely because there are fewer limitations. With the ability to use videos, gifs and animation, it is better placed to leap out and grab the attention of customers. In fact, 68% of customers state that digital signage is more likely to make them buy the products that are being advertised.
In this modern world, digital signage has to offer as much as possible, which is why many now come with interactive features. As 80% of millennials state that they prefer to purchase from a store that has mobile customer service portals or interactive kiosks, it is easy to see why interactive digital signage is now so essential.
What every retail business wants to do is to increase its revenue, and digital signage can play an active role in doing this. Some figures suggest that digital signs can increase the overall sales volume of a retail outlet by as much as 30%, making it an incredibly worthwhile investment.
At TNF Digital Signage, we offer the very latest technology to all our customers. Our commercial grade LCD panels provide outstanding colour accuracy that can make your marketing really stand out.
Our
professional installers
can make sure that all your digital signage is properly fitted and setup, and our
content creation team are here to provide you with bespoke artwork that can help to make your digital signage stand out.
Contact us today to transform your business with our digital signs for retail.
Selling Digital Signage Solutions to the United Kingdom.
Unit 3.7, Bridge House, Hardy Close, Kimberley, Nottingham, NG16 2JW.
Solutions
All Rights Reserved | TNF Digital Signage
TNF Digital Signage is a trading name for The New Fat Ltd. Registered in England and Wales No: 0115 648 0966. Registered Office: 5 The Old School House, Gilt Hill, Kimberley, Nottingham, NG16 2GZ. VAT No: GB0115 648 0966. All information and pricing is subject to change without notice - please refer to our terms and conditions.